First Pulse × PrintGenie
Mailing Monday, May 18 · 2026
A note for coaches

Everyone has the same lists. We tell you who's going to sell.

Probate. Pre-foreclosure. Tax delinquent. Vacant. Every coach teaches their students where to buy these — and that's where the work used to stop. The lists are commodity. The answer to which of those names will actually sell this month is the part nobody had.

Every Monday we look at the deeds that just recorded — who actually sold to an investor last week — and rebuild your students' list around the people who look exactly like them. No guessing. Just evidence.

P.S.

PropStream, AllTheLeads, Foreclosures Daily sell the same lists everyone has. We sell the answer to who on them is actually going to sell. Different product entirely.

What changed

The work of finding sellers used to be one of two losing bets.

Before.
  • Mass mail thousands. Cross your fingers.
  • Or target tight. Arrive second behind a door-knocker.
  • Pull from PropStream. Hope it's fresh.
  • Re-pull next week. Find it stale.
  • Mail what worked last quarter.
  • Wonder if any of it matters.
After.
  • Open Monday's list.
  • Try a new headline.
  • Answer the phone.
How it's possible

Three changes made this real. All of them are new.

I

The data comes from the courthouse the day it's posted.

PropStream and the other aggregators license from First American or county data brokers. Stale by the time it reaches your students. We scrape county sites the same day they upload — same source, no delay. Your students mail people their competition hasn't even seen yet.

II

The list is ranked by who actually sold last week.

Every Monday we look at the deeds that just recorded in their market — who actually sold to an investor — and rank live distress contacts by how closely they match. This is the cleanest indicator that exists. Not a prediction. The people who just sold tell us who's next.

III

Dead leads remove themselves.

The same scrapers that find new distress signals find closings and listings. When a seller goes under contract or hits the MLS, they drop off the list before Monday's mail goes out. Your students never waste a postcard on someone who's already decided.

Cadence is still being figured out.

How often, how soon, how long to keep mailing the same seller — the right answer depends on the signal, the market, the creative, and the student. We don't pretend to have solved it. What we do is measure it. Every change your students make to a cadence shows up in the data, better or worse. So they can run real experiments instead of guessing.

The print side

PrintGenie makes the mail half of this possible.

We push the data. PrintGenie prints, sends, tracks — and gives your students a place to actually iterate on the creative. The two halves were built to work together, and the work doesn't happen without both.

↑ EDITABLE
EDITABLE →
↓ EDITABLE
PHOENIX May 18 FIRST PULSE
I
INHER.
You inherited a house. Now what?
We help families navigate inherited property without agents, fees, or repairs. Call when you're ready.
MARIA · CALL (602) 555-0184 · YOUR STUDENT'S PHONE

Your students build their own pieces.

Headlines. Body copy. Offers. Layouts. All of it editable on PrintGenie. Your students don't pick from a library of twelve templates and hope — they iterate on what's actually theirs.

This is where the coaching happens. Creative is the thing you can read, evaluate, and improve in five minutes. The rest of the work has been handled so this is where their hours go.

And the math points the same direction.

PrintGenie makes money on subscription, not volume. Andy wins when your students stay — not when they over-mail. Nobody in this partnership has an incentive to push a student past their budget. Your students are aligned with you, PrintGenie is aligned with you, and so are we.

In motion

Three decisions. Then the system runs.

Pick a county. Set a price range. Set a weekly budget. That's all the student does.

Fresh Monday
—
New matched sellers
Cadence-Due
—
Repeat touches this week
Pieces Sent
—
Within the weekly budget
Active
—
In cadences across lanes
Lane Allocation This Week Live
Blitz
—
Chase
—
Nurture
—
This is what next Monday's mail looks like for a student in this market.

Your students didn't come to learn how to pull lists at 11pm.
They came to learn how to find motivated sellers.

$298/mo Andy has the details when you're ready